Monday, December 12, 2011
Yes: 10 steps to better blogging – SplatF: Attribute well — the way you’d want to be attributed. Use names, link prominently, never plagiarize. Quote or paraphrase the part of an article that you need to make your point, but always with the goal of sending readers to the original site for the full story. (Some credit here to Henry Blodget, for Business Insider’s original excerpting policy in 2009. And to John Gruber, whose attribution activism is good for the web.) Aim to become as big of a traffic referrer as you possibly can — not only is that good policy, but it’s a great business asset.